MUSIC – PEOPLE – CITY

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HOSTED BY DIE KLEINSTE DISKO DER WELT, THE MPC FESTIVAL IS A ANNUALY VENUE AT THE FRANKFURTER OSTHAFEN. THE CAMPAIGN WAS A DYNAMIC FUSION OF DIGITAL AND OFFLINE MARKETING STRATEGIES, WHILE UTILIZING A MIXTURE OF GRAPHIC AND VIDEO CONTENT, ARTIST ANNOUNCEMENTS AND PRINTED MEDIA TO ENGAGE THE AUDIENCE ON EACH LEVEL WHICH HAS LED TO A COMPLETE SELL-OUT OF THE ONLINE TICKETS.